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Do you count entries to elevators / lifts / stairs / fitting rooms?
If we have a clear view of internal entry points then we can create entry lines at each of these if required. The image below is an example of where we are counting entries via the stairs and the elevator into the shop floor... next article : Do you ...
What is an Entry rate?
This is the proportion of total store entries that enter an area. Entry Rate = Area entries / Total store entries.
Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...
What is a Capture rate?
The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...
What is Occupancy?
Occupancy is the number of people in an area. Using the Explorer view it is possible to measure Occupancy across 15 minute time periods.