Related Articles
Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...
What is a Capture rate?
The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...
What is counted as a store entry / footfall?
We draw a virtual line at the entrance of the store — some visual examples of this green entry line are included below. Every individual who crosses this line is counted as an entry if they remain in the store for more than two seconds. This ...
How is Conversion rate calculated?
We calculate this using the sales data you provide to us. It is the total volume of customer sales transactions divided by the number of store entries.
What are Passers-by?
Using the camera view of the store entrance, we are able to capture a sample of people passing by the store. We draw a virtual line outside the entrance and count individuals who cross this line. Some visual examples are included below. The ...