What is a Capture rate?

What is a Capture rate?

The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance.

Capture rate = Store Entries / (Store Entries + Passers-by)

We have produced a one-page guide to help you get the most from your Capture rate and Entry metrics. You can download this using the link below. 

next article : What are Passers-by?

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