Related Articles
Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...
How are queue lengths calculated?
Queue metrics are essentially occupancy metrics that capture activity within defined service areas, most commonly the till or cash desk. In addition to measuring the volume of people entering the area ( entries and entry rates) and the time they ...
What is a Capture rate?
The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...
How is Conversion rate calculated?
We calculate this using the sales data you provide to us. It is the total volume of customer sales transactions divided by the number of store entries.
How is Total Dwell calculated?
Total Dwell is the sum of dwell time spent in the area across all people.