What is counted as a store entry / footfall?
We draw a virtual line at the entrance of the store — some visual examples of this green entry line are included below.
Every individual who crosses this line is counted as an entry if they remain in the store for more than two seconds. This eliminates individuals who walk in and out in quick succession.
Entries are also referred to as footfall.
If enabled for your organisation, we can segment staff from entry counts and provide demographic insights.
You can check entry lines by selecting “Camera Preview” in the dashboard menu.
For information on how entries to product or service areas are calculated please refer to this article.
Next article : Do you count entries to till points / service desks?
Related Articles
Can you count entries across multiple entrances?
Yes, we can track entries across multiple entrances. You can filter to each entrance in the Metrics menu and we can roll all entries across multiple entrances into a single 'Entries' count per store. The below example shows where we have two entry ...An introduction to Footfall, Entries and Lines
In this section we explain how we count traffic entering, and passing-by, your store. if you are new to Aura Vision we recommend navigating through the following articles: 1. What is counted as a store entry / footfall? 2. Do you count entries to ...Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...Do you count entries to elevators / lifts / stairs / fitting rooms?
If we have a clear view of internal entry points then we can create entry lines at each of these if required. The image below is an example of where we are counting entries via the stairs and the elevator into the shop floor... next article : Do you ...What is an Entry rate?
This is the proportion of total store entries that enter an area. Entry Rate = Area entries / Total store entries.