What are Passers-by?

Using the camera view of the store entrance, we are able to capture a sample of people passing by the store. We draw a virtual line outside the entrance and count individuals who cross this line. Some visual examples are included below.

The Passers-By metric is also used to calculate your Capture Rate, a powerful indicator of success in converting external footfall into store traffic.

Whilst entry counts are an absolute measure — capturing every individual who walks into the store — Passers-By counts represent a sample of external traffic. These can be influenced by several factors, including the quality of the camera view outside the entrance, external obstructions that affect customer movement, and the type of location (high street, shopping mall, or retail park).

Please refer to this article on Capture rates which includes tips on how to use Passers-By and Capture Rate insights

An example of a Passers By line outside a typical Shopping Mall store

An example of a Passers-By line outside a typical High Street store

In this example the view of Passers-By traffic is limited by the camera view and the size of the entrance

• Related Articles

• An introduction to Footfall, Entries and Lines

  In this section we explain how we count traffic entering, and passing-by, your store. if you are new to Aura Vision we recommend navigating through the following articles: 1. What is counted as a store entry / footfall? 2. Do you count entries to ...

• What is a Capture rate?

  The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...

• What is counted as a store entry / footfall?

  We draw a virtual line at the entrance of the store — some visual examples of this green entry line are included below. Every individual who crosses this line is counted as an entry if they remain in the store for more than two seconds. This ...

• What is an Entry rate?

  This is the proportion of total store entries that enter an area. Entry Rate = Area entries / Total store entries.

• Why is the Entry rate above 100% or 1.0X ?

  Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...