What is a Popular Path Heatmap?
A popular path heatmap shows the most common routes people take in the store
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What are Heatmaps?
Heatmaps are a visual daily summary of customer movement and dwell. The two types are; Popular Path : Most frequent routes across the store Total Time: Areas with the highest dwell time (red=high dwell time
What is a Total Time Heatmap?
A Total time heatmap shows where customers spend time in the store. Red areas are the areas that have the highest dwell time. We plot dwell time in the total time heatmap once the person has been in the area for more than 5 seconds.
Can I export a Heatmap?
It is possible to save the image but If you need to download dwell time data, the best route is to use the Key Metrics, or Explorer view where you can export the data in the CSV format. Please refer to this article for guidance on how to view and ...
Do mannequins and TV screens affect Heatmaps?
We exclude Mannequins and TV screens as part of the store set up process. Example of mannequin and TV screen exclusion
An overview of Aura Vision
Aura Vision uses your existing CCTV cameras to generate anonymous, privacy-safe insights into how customers and staff move, browse, and engage across your store. Our computer vision platform helps retailers understand what’s happening on the shop ...