How is Store Dwell calculated?
Store Dwell time is the average time a customer spends in the store.
In addition to product and service areas we map a dwell area across the shop floor so that we can calculate the average time customers spend in the store. We may create several of these areas depending on the size of the store and the number of camera views. For stores with multiple floors, for example, we will map dwell sections for each floor.
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What is a Total Time Heatmap?
A Total time heatmap shows where customers spend time in the store. Red areas are the areas that have the highest dwell time. We plot dwell time in the total time heatmap once the person has been in the area for more than 5 seconds.
How is Total Dwell calculated?
Total Dwell is the sum of dwell time spent in the area across all people.
How is Average Dwell calculated?
Average Dwell is a calculation of Total time people spent in the area divided by the Total number of people that entered the area. Average Dwell = Total Dwell / Total entries
What are Heatmaps?
Heatmaps are a visual daily summary of customer movement and dwell. The two types are; Popular Path : Most frequent routes across the store Total Time: Areas with the highest dwell time (red=high dwell time
Do mannequins and TV screens affect Heatmaps?
We exclude Mannequins and TV screens as part of the store set up process. Example of mannequin and TV screen exclusion