How is Conversion rate calculated?
We calculate this using the sales data you provide to us. It is the total volume of customer sales transactions divided by the number of store entries.
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Why is the Entry rate above 100% or 1.0X ?
Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...
What is a Capture rate?
The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...
What is an Entry rate?
This is the proportion of total store entries that enter an area. Entry Rate = Area entries / Total store entries.
How is Total Dwell calculated?
Total Dwell is the sum of dwell time spent in the area across all people.
How is Average Dwell calculated?
Average Dwell is a calculation of Total time people spent in the area divided by the Total number of people that entered the area. Average Dwell = Total Dwell / Total entries