How are areas mapped?

We create shapes in the camera view using dots. These shapes become the product or service areas. Our team optimizes the shape to ensure the algorithm accurately captures data.

Examples of product areas

• Related Articles

• What is a Capture rate?

  The Capture rate is the proportion of external traffic that enters the store. It is a sample of outside traffic based on the view we have of the entrance. Capture rate = Store Entries / (Store Entries + Passers-by) We have produced a one-page guide ...

• What are Passers-by?

  Using the camera view of the store entrance, we are able to capture a sample of people passing by the store. We draw a virtual line outside the entrance and count individuals who cross this line. Some visual examples are included below. The ...

• What is the smallest or largest area size we can have?

  Dependent on the camera view the smallest area is normally around 30-40 cm. For larger areas we can combine views across multiple cameras into a single large area. We can segment multiple areas but will always ensure that the we optimise the areas to ...

• What is an Entry rate?

  This is the proportion of total store entries that enter an area. Entry Rate = Area entries / Total store entries.

• Why is the Entry rate above 100% or 1.0X ?

  Multiple entries by the same person into an area are counted. High rates may reflect high engagement, or can indicate an opportunity to optimise the customer journey. Entry rate = Area entries / Store entries Selecting Entry rate from the metrics ...