Do mannequins and TV screens affect Heatmaps?

We exclude Mannequins and TV screens as part of the store set up process.

Example of mannequin and TV screen exclusion

• Related Articles

• What is a Total Time Heatmap?

  A Total time heatmap shows where customers spend time in the store. Red areas are the areas that have the highest dwell time. We plot dwell time in the total time heatmap once the person has been in the area for more than 5 seconds.

• What are Heatmaps?

  Heatmaps are a visual daily summary of customer movement and dwell. The two types are; Popular Path : Most frequent routes across the store Total Time: Areas with the highest dwell time (red=high dwell time

• How is Total Dwell calculated?

  Total Dwell is the sum of dwell time spent in the area across all people.

• How is Average Dwell calculated?

  Average Dwell is a calculation of Total time people spent in the area divided by the Total number of people that entered the area. Average Dwell = Total Dwell / Total entries

• Can I export a Heatmap?

  It is possible to save the image but If you need to download dwell time data, the best route is to use the Key Metrics, or Explorer view where you can export the data in the CSV format. Please refer to this article for guidance on how to view and ...