Can we choose custom age groups?
The age group segmentation has been trained on massive data sets and these cannot be amended.
You can filter age groups to the following categories:
- under 16s
- 16-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 and over
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How accurate is Age recognition?
Age recognition is typically between 85% to 90% We segment age data and into the following seven categories: under 16 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+
How accurate is Staff recognition?
Staff recognition is typically 99%. It is important to note that this is dependent on staff wearing the visually distinct cue that was used to initially train the algorithm. For more information on how staff recognition works please see this article
How accurate is gender recognition?
Gender recognition is typically 95% across male and female categories.
Can I remove an age-group category?
Yes, It is possible to remove a singular age group category. We could, for example, remove the under-16 age group category. Please speak to your account manager and we'll work with you to action this.
How does it recognise age and gender?
We use an AI powered algorithm that has been trained on massive datasets. It looks at multiple characteristics including body shape and clothing, and has passed extensive accuracy tests.